P&G FOR WOMEN ON-THE-GO

 

Delivering a product and business idea through consumer research and human -centered design

CLIENT:

Procter and Gamble (P&G)

ROLE:

Graduate designer on a project team for a 10-Week Client Collaborative Studio Course with P&G

CHALLENGE:

Help P&G  leverage new shampoo technologies through a product that identified consumer tensions and addressed an opportunity area for luxury and on-the-go hair refreshing and styling

OUTCOME:

Delivered an in-between wash solution through an empowering product and community strategy. By following the design processes and performing in-home ethnography , we created a delightful user experience that addressed user tensions and proposed an attractive product with none of the trade-offs of the current shampooing forms.