Brand AI for Google’s advertisers
Featured during Google’s Marketing Live, revolutionizing the Future of Ads with brand-aware generative AI.
TEAMS:
Google Deepmind and Google Ads
ROLE:
Sr. Product Manager, AI for Design
CHALLENGE:
Create visually engaging ads that are on brand
Automation of Ads creation has been a priority for Google. We have unlocked scale with ML-generated layout based Ads ,Advertisers are reluctant to move into these formats, because although they perform better, they fail to take into account brand guidelines, diversity and audience. We call this the Brand Intelligence gap, with three key technical components to solve for: brand control, performance and user relevance.
OUTCOME:
Advancing our image generation technology in Performance Max and Demand Gen campaigns. We’ve tuned these models with performance data that includes your specific industry. This gives you generative AI tools that are purpose-built for advertising. Your data, together with Google’s data, are the core ingredients to help you generate high-quality, performant assets.
Create high-performing ads that meet your brand standards. provide Google AI with your brand guidelines, including your brand colors and font, in order to serve more on-brand ads to customers across different formats and channels. You’ll also see options to upload example images as a reference point for generative AI to create new images that match your visual style. And if you already have assets you know perform well, create additional on-brand variants using the “Generate more like this” feature.