Reimagine PDF readability with AI : Adobe’s Liquid Mode

Enhancing PDF readability with Liquid Mode: Mobile-friendly PDFs through AI, ML & UX design

CLIENT:

Adobe Acrobat Mobile

ROLE:

Product Manager, AI and Innovation

CHALLENGE:

How might we design , deploy and scale a radically better way to improve reading PDFs on mobile

OUTCOME:

Tackling the challenges of reading on mobile devices

People usually think of PDFs as static documents, which can certainly be hard to read on a phone. Our team set out to reimagine the PDF as something responsive that works well with every mobile device. To achieve this dramatic shift, we needed to join the artificial intelligence (AI) development process at a much earlier stage than usual. The ability to be nimble and incorporate user input are paramount when it comes to designing with AI and machine learning (ML). Our colleagues – product managers, data scientists, and engineers – all understood that dedicated experience designers were needed to grow the vision.

During my ownership over Adobe’s Liquid Mode, my team efforts yielded 25M monthly users with a 30% return rate, building Adobe’s sign-up rate by 10% MoM. On the social front, this product has won an Education and AI award (Fast Company 2021) for its impact on readability. She collaborates with over 50 engineers and designers on this venture and has overseen its successful shipment and growth from 0 to 1. 

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